Now you’re stuck clicking into each one of them and trying to figure out what’s happening and forgetting what you just read between “Form 2” and “New form 2″ if there even was a difference. What in the world does any of that mean? Literally nothing. Imagine troubleshooting a form issue or wanting to set up a test with new form settings and logging in and seeing a list of the following form names staring back at you: I’m a stickler for naming convention, as it always makes Future You’s life much easier. Here is more information on how you can link your CRM and LinkedIn depending on the platform you use. There’s nearly no lag time on when they user fills out the form to when they’re now part of whatever follow-up sequence any other user would be after filling out the form directly on your site. Second, these B2B leads are able to start working their way into your nurture flows immediately. It will make life so much easier for a couple reasons.įirst, it saves you time of logging in and manually exporting leads on a regular basis.
Integrate your CRM to follow up with leads right awayĭepending on what platform you’re using, LinkedIn might allow you to directly integrate with your CRM for lead gen ads submissions.Īlthough you can manually export your leads, I highly recommend you integrate your CRM. Related: 10 Must-Use LinkedIn Company Page Features 2. Do some research and know what your market wants, and then deliver something fantastic to them for the low, low price of one lead gen form fill. This could be anything from an industry report to a rundown of common issues your customer base faces and how to solve them, sometimes without your product involved.
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